For some businesses, promotions are an actual curse. Effective promotion really equates to being more visible in the market place.
Strictly speaking, promotions have to involve advertising on multiple levels. Realistically, however, you can't advertise all the time, and the big requirement is for sales.
The info sheet handout is ideal as a low cost direct marketing approach.
You'll have seen people doing handouts in shopping malls to attract business. The big advantage is that you really can target your potential clients while they're in the area.
As long as your information is good, your promotional materials will work.
The basics of info sheet handouts
The DO NOTS of info sheet handouts
The example here is for a women's fashion shop. This is the classic case of a business where promotional materials are a real curse. Normal business is dependent on through traffic and casual shopping. That's a certain recipe for business failure, and you have to move your stock and make a decent profit.
This is a basic A4 sheet, using alternate colored fonts to separate subjects, with letterhead or logo. Note strong use of bold font and capitals, for easier reading:GILLIAN'S FASHIONS Shop 19, Anywhere Shopping Mall
DESIGNER BRANDS SALE!
UP TO 50% OFF TOP BRANDS!
COORDINATE TILL YOU DROP!
ACCESSORIZE TILL YOU NEED THAT CUP OF COFFEE AND CAKE!DRESSES: (LIST OF DESIGNER NAMES AND PRICES)
ACCESSORIES: HAND BAGS, PURSES, BRIEF CASES, COMPUTER CASES, ORGANIZERS…
YOU NAME IT, WE'VE GOT IT.
ORDERS: LOOKING FOR SOMETHING SPECIAL, AND CAN'T FIND IT?
WE HAVE A WHOLESALE NETWORK THAT CAN FIND ANYTHING, ANYWHERE!
GIVE US A RING AND SEE WHAT WE CAN DO FOR YOU!