Many businesses make direct contact with potential clients using their own promotional materials. They literally target everybody in the local phone book, and send these materials to their possible trade customers.
This saves a lot of money for small businesses, and allows them to concentrate on building up a commercial relationship with their markets. It's a particularly effective method of marketing, and a realistic way of attracting new business without the sort of big outlays involved in using advertising agencies.
When writing to a specific market, it is extremely important to provide a lot of relevant, useful, information, preferably briefly.
More isn't better, in basic promotional materials. You need to use what's called in advertising a 'grabber', which is an attention getting headline.
This is a business letter, but it's basically an advertisement. Your 'grabber' is the intro to your materials. The rest of the information is all sales information.
Remember- People don't have to look at what you send them. You must make your materials valuable to your readers.
Any letter to a potential client must be:
The other important element in any form of promotional material is layout.
Layout of materials has to be:
DO NOT EVER SEND ANYONE ANYTHING WHICH COULD BE CONSIDERED SPAM.
You'll just antagonize the readers, and they'll never look at it.
Note: This is a generic example, there are others for specific business types on www.examplesof.com for consideration.
Attention, CEO (Name of business)
Special offers to Anywhere clients
We're a new (insert type of business) firm in the Anywhere area, specializing in (insert services / products).
Attached please find a list of our prices, services, and offers.
If you have any queries, please contact me on the above phone or email.