Letter regarding new product: Product and trade issues

New products create their own problems. There is a learning curve for everyone involved when a new product goes on the market. The possible problems are everything from how to use the new product to warranties and servicing, to support and safety issues.

When marketing a new product to your customers, you need to give them as much information as possible, as clearly as possible.

Your information must be effective.

Most of the problems are trade issues covered by law.

Product issues

The simple way to handle product issues is to use a combination of materials for information. If you've seen how most software is marketed, you'll have noticed that the sales materials always contain references to built in information and online support.

Trade issues

Always advise your clients in advance of any new issues in relation to a new product. Anything which involves new information needs to be notified so the client can study up on it and ask questions if required.

The example below is of a wholesaler advising his retailers of a new massage chair coming on sale the following month.

Example:

Business letterhead

Addressee

Your reference
Our reference
Contacts

Dear….

Product information- New Massage Chair Oak Model 3600

We're pleased to inform our clients of a new massage chair from the Oak range coming on sale July 1, 2010. This product has proven very popular overseas, and has achieved significant sales.

Product details:

Specifications for the new chair are contained in the manufacturer's manual attached to this letter.

Please note:

Product issues:

This chair is classified as an electrical appliance, for safety purposes.
Maintenance is available only from approved service providers.
Maintenance outside warranty is expensive, and delays may be incurred.

Software and staff training:

The chair is programmable, using an arm rest console. It's advisable for your sales staff to have some prior exposure to the chair's features, prior to sales.

Note: We have a resident expert, Tom Sawyer, who is available for staff training purposes.

Trade issues:

Warranties:

Warranties are for 12 months, and no extended warranties are available.
Warranties do not cover damage through improper use.
Damage through insurance related events is permissible under the terms of the warranties.

Delivery:

Delivery to metro areas is available within 48 hours of order.
Delivery outside metro areas is available within 5 days of order.

If you'd like further information about this product, please contact our Tom Sawyer of our sales staff on (direct number).

Yours sincerely

Sign
Title
Date

Disclaimer

Please note:

This text is intended for advisory and guideline purposes only.

Any business letter can become a legal document, so check your content properly before issuing.

Any executable or statutorily defined document should be checked for compliance with legal requirements, and you should seek legal advice regarding its contents.