One of the great difficulties about service industry businesses is that promotional materials have to be targeted to the best paying clientele.
Housekeeping services, which have their own overheads in terms of time, outlay, and things like fuel and insurance, have to charge appropriately.
This means your business must be highly selective in its use and issue of any promotional materials.
Housekeeping services are very much a time management business, getting the best returns for the time spent on the job. It is in fact possible to actually lose business, because of being over committed to other work at the times required. Doing a $50 job can cost you a $200 job by interfering with your times and travel.
Targeting your market is the only way to go.
You also need to be very clear about your rates and your terms, so you can manage your times effectively.
Note: Do your research carefully, and issue promotional letters only to potential clients clearly identified as good returns on investment.
The example below is a housekeeping service which is clearly targeting high value customers. This promotional letter was only sent to the upper income area of the city. Their rates and terms designed to put off anyone in the lower value range of clientele.
TOPGEAR HOUSEKEEPING SERVICES
We are a specialist housekeeping service operating exclusively in the Highbrass and Goldwatch suburbs of the Anywhere district.
We're currently promoting our new services for residents of these areas. Some residents will be familiar with our services, but for the new residents, these are basics:
To these services we are now pleased to add:
Our service rates start from as little as $100 per hour.
All services are available 7 days a week, including all public holidays.
Please contact us if you'd like to discuss your service requirements.