Customer surveys are a very important, first hand contact with the realities of your business. It's a form of market research.
This kind of survey is now given a lot of emphasis in business training, and with good reason. Customer surveys are raw data, direct from the market. You can learn a lot about your customers, and a lot about your business, with just a few questions.
The more you focus on information you really need, the better. Don't ask vague questions or 'What's your favorite color?' types of questions. The need is for usable information.
You can ask direct questions on customer surveys, and get 'Yes or No' answers when you need them. A scale of 1 to 10 answer isn't a 'Yes or No'. If you're asking a question like 'Do you think our store should sell
Multiple choice can be misleading. Use direct questions where possible when you need direct answers, and don't want to have to 'interpret' the results.
Customer surveys should:
The example is for a shopping mall. The mall is trying to increase shop rental sales and is asking what people want, so they have an idea of which shops are likely to be successful.
ANYWHERE SHOPPING MALL CUSTOMER SURVEY
We're currently researching what sorts of new shops we need in the Anywhere Shopping Mall to improve our range of shopping opportunities.
Please feel free to tell us what sort of businesses, services, or products you'd like to see.
Tick next to the choices which appeal to you.
Use the comments spaces to tell us what you want.
Question 1. Shops and businesses
Would you like to see:
Question 2. Services
In your opinion, does the Anywhere Shopping Mall need:
Question 3. Amenities
We're very interested in providing shopper with top quality amenities. These are some of the current options we're looking at for Anywhere shoppers.
A women's rest centre|
A children's playground
A garden and safe zone with facilities for kids
Question 4. Your opinion
Tell us what you want to see improved in the mall. What needs to be better? What do you think would make shopping more efficient, and more interesting and more fun? Would you like to see changes to the parking area, or just general improvements?
Thanks for your time and your comments,
Anywhere Shopping Mall management