Customer survey form

These forms are important to your business, either online or elsewhere.

The idea is to get useful information regarding customer opinions. For people providing high value services or products, this is particularly important.

There are two generic types of survey form: General, and user specific. The general form is often a simple yes/no series of questions which tries to get an ongoing supply of information from passing customers. The user specific form is usually more complex, from an existing customer, regarding a range of topics.

Feedback is extremely valuable.

It's a direct link to your clients.

Considerations for survey forms

You have to make sure you're asking what you need to know in a way it will be usefully answered. Some people aren't very forthcoming with their opinions, and you need to target your subjects.

You must provide space for comments, not just tick boxes. These comments are an opportunity for clients to say what they think, and at least some will.

The example below is for a wholesaler, asking his retailers about the service they're receiving. As you can see, this survey form is all relevant business. The wholesaler is conducting a review of his business operations, and wants specific information. This is a personalized form to existing clients.

Example:

Letterhead

Our reference
Contacts

Dear…

RIGHT WAY WHOLESALERS BUSINESS SURVEY

We're doing a review of our business operations, and we'd like some feedback from our customers. This survey targets our basic sales and delivery to you, and we want to know what you think.

SALES INFORMATION

Do you get good pre purchase product information regarding stock?	Yes	No
Are your questions regarding availability of stock answered usefully?	Yes	No

Comments:

ORDERS AND ORDERING

Have you experienced any problems ordering from us?(If Yes, use Comments section below to describe.)	Yes	No
Condition of goods received is good and properly packed?	Yes	No
Have you ever received defective goods?	Yes	No
If Yes, were these goods properly replaced?	Yes	No

Comments:

DELIVERIES AND DELIVERY TIMES

Deliveries are received on time	Yes	No
Deliveries are sent to correct locations	Yes	No
Delivery services are flexible and quick	Yes	No

CUSTOMER SERVICE

Staff service is good and helpful	Yes	No
Staff are effective communicators for you needs	Yes	No
Staff are efficient and quick to respond	Yes	No

Comments:

DISCOUNTS

Discount rates are good	Yes	No
Discount rates could be better	Yes	No
Discounts should be better for larger orders	Yes	No
Pre paid ordering should receive a better discount	Yes	No

Comments:

Thank you for your time and your comments. We're trying to provide top quality service, and all feedback is very much appreciated.

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Disclaimer

Please note:

This text is intended for advisory and guideline purposes only.

Any business letter can become a legal document, so check your content properly before issuing.

Any executable or statutorily defined document should be checked for compliance with legal requirements, and you should seek legal advice regarding its contents.