It's the responsibility of advertisers to correctly advertise terms of sale and prices.
Customers may reasonably assume prices quoted are correct.
Any alteration of prices of terms of sale is required by law to be advertised in a way sufficient to clarify the issues.
The term 'sufficient to clarify the issues' means advertising directed to the same places as the original, incorrect materials.
This is one of the messiest possible situations in advertising, and customers are within their rights to complain about incorrect information. Usually, the goods and their correct prices are re advertised.
However, in self defence, it's also advisable to have information regarding the amended prices clearly displayed. Materials are made available to customers at all points of sale.
This can involve someone literally issuing information sheets to customers as they walk in the door, but failure to inform of correct prices is illegal in most countries.
Information sheets or inserts into the catalogs are quite easy to prepare. All that's really required otherwise is a sign at the point of sale stating the quoted prices have been amended.
Corrections to advertised prices
Advice to customers re advertised prices in The Local News dated 10 June 2020
Please note that the prices and terms of sale for some of our products recently advertised in The Local News were incorrect.
This information sheet contains the correct details for these products and services
|Prices||Catalog price stated||Amended price|
|Terms of Sale||Terms advertised||Correct terms|
|Item 1||Free picnic set||No offer|
|Item 2||No offer||Free picnic set|
We regret any inconvenience to our customers cause by the incorrect advertisements.