Business promotional materials information sheets regarding corrections to prices or terms of sale

It's the responsibility of advertisers to correctly advertise terms of sale and prices.

Customers may reasonably assume prices quoted are correct.

Any alteration of prices of terms of sale is required by law to be advertised in a way sufficient to clarify the issues.

The term 'sufficient to clarify the issues' means advertising directed to the same places as the original, incorrect materials.

This is one of the messiest possible situations in advertising, and customers are within their rights to complain about incorrect information. Usually, the goods and their correct prices are re advertised.

However, in self defence, it's also advisable to have information regarding the amended prices clearly displayed. Materials are made available to customers at all points of sale.

This can involve someone literally issuing information sheets to customers as they walk in the door, but failure to inform of correct prices is illegal in most countries.

Information sheets or inserts into the catalogs are quite easy to prepare. All that's really required otherwise is a sign at the point of sale stating the quoted prices have been amended.

Keep your information sheet simple and easy to read
Refer to the source of the incorrect information, like which paper, etc, and the date of advertisement.
Use the same descriptions as in the catalog or advertisement for each item where prices or terms of sale are being corrected.
Include a statement on the information sheet regarding the reason for the amendment.

Example

Corrections to advertised prices

Advice to customers re advertised prices in The Local News dated 10 June 2020

Please note that the prices and terms of sale for some of our products recently advertised in The Local News were incorrect.

This information sheet contains the correct details for these products and services

Prices	Catalog price stated	Amended price
Item 1	$345	$300
Item 2	$200	$100
Item 3	$500	$400
Item 4	$200	$120

Terms of Sale	Terms advertised	Correct terms
Item 1	Free picnic set	No offer
Item 2	No offer	Free picnic set

We regret any inconvenience to our customers cause by the incorrect advertisements.

Disclaimer

Please note:

This text is intended for advisory and guideline purposes only.

Any business letter can become a legal document, so check your content properly before issuing.

Any executable or statutorily defined document should be checked for compliance with legal requirements, and you should seek legal advice regarding its contents.