A SWOT report is a business analysis tool which is commonly used by business researchers to define the Strengths Weaknesses Opportunities and Threats related to a business. It may also be used to define the characteristics of a business competitor, or for investment purposes to identify risks and upside potential. |
Examples of Swot Report:
Subject company: ABCD Inc. Strengths: Strong retail business, good cashflow, experienced salespeopleWeaknesses: Lack of new products, unimaginative marketing, low grade advertising Opportunities: Business can easily upgrade to address weaknesses and improve market share Threats: Failure to upgrade has reduced market share, and may continue to do so. https://fp.dl.kent.edu/greatstarts/pdf/SWOTReport2004.pdf |
