The SWOT matrix (also known as the TOWS matrix, reversing the words) is a chart based on Strengths and Weaknesses relative to Opportunities and Threats. The analysis uses Strength- Opportunities (S-O) developing good options related to the strengths, Weaknesses- Opportunities (W-O) strategies for removing weaknesses to develop opportunities Strengths- Threats (S-T) Using strengths to overcome threats, and Weaknesses- Threats (W-T) relationships to identify the relationships between elements and the potential issues. |
Examples of Swot Matrix:
| Strengths- Opportunities: Unique product, good potential market Strengths- Threats: Brand identity marketing reduces competition Weaknesses- Threats: Risk of theft of designs, lack of trademark registration Weaknesses- Opportunities: Registration of trademarks removes threat https://staff.aub.edu.lb/~webson/docs/Strategic%20Planning%20Report.pdf |
