SMART objectives, as distinct from SMART goals, are derived from using the SMART (Specific, Measurable, Achievable, Results, Time) formula in their assessment, rather than operational modes.
Specific- This is intended to find and define the objective and the rationale behind it, may include a feasibility study.
Measurable- The objective's definition requires measures of success or failure
Achievable- Realistic, within believable scope
Results- Unlike SMART goals, results are derived from the criteria to set guidelines for continuation or cessation of the operation
Time- Time in SMART objectives is generally linked to a business plan or another oversighting mechanism like a project review
Examples of SMART Objectives:
SMART objectives tend to be strategic, rather than tactical. A typical SMART objective would be:Increase market share by 20%
Increase Google page rankings using targeted SEO