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SMART objectives, as distinct from SMART goals, are derived from using the SMART (Specific, Measurable, Achievable, Results, Time) formula in their assessment, rather than operational modes. Specific- This is intended to find and define the objective and the rationale behind it, may include a feasibility study. Measurable- The objective's definition requires measures of success or failure Achievable- Realistic, within believable scope Results- Unlike SMART goals, results are derived from the criteria to set guidelines for continuation or cessation of the operation Time- Time in SMART objectives is generally linked to a business plan or another oversighting mechanism like a project review |
Examples of SMART Objectives:
SMART objectives tend to be strategic, rather than tactical. A typical SMART objective would be: Increase market share by 20%Increase Google page rankings using targeted SEO https://casat.unr.edu/docs/ELLIS_J_smartobjectivesMAI_C7_Training.ppt https://www.hr.ecu.edu.au/mps/html/mps-smart-eg.cfm https://www.iom.edu/About-IOM/Making-a-Difference/Community-Outreach/~/media/Files/About%20the%20IOM/SmartBites/Planning/P1%20SMART%20Objectives.ashx |