A slogan is a catchphrase, used as a memory aid, and sometimes as a motivational tool. Common in advertising to establish a product profile, slogans are usually based on simple phrases or statements. Slogans are frequently used in rhetoric and propaganda to add emphasis or status to a political position or statement. Slogans can be generic or non-specific in meaning, merely statements using the name of a product or person to get attention. |
Examples of Slogan:
The Pepsi Generation: Commercial slogan Things go better with Coke: Commercial slogan Smart food: Generic slogan I like Ike: Eisenhower political campaign slogan Yes we can: Obama political campaign slogan https://beloit.edu/~ordman/courses/classes/chem12701/slogans.html https://beloit.edu/~ordman/courses/classes/chem12701/slogansexampl.htm https://www.ask.edu.vn/lib/QuanTriMarketing/Marketing_TiengAnh/adslogans_artscience.pdf https://itre.cis.upenn.edu/~myl/languagelog/archives/005097.html https://www.stlawu.edu/gallery/education/f/09corita/commercial_slogans.pdf https://advertising.utexas.edu/resources/slogans/index.htm https://en.wikipedia.org/wiki/Slogan https://en.wikipedia.org/wiki/Advertising_slogan |