Objectives are the aims of a course of action. The common usage was originally military, referring to operational aims. That usage translated easily into the corporate sphere, and is now a common term for business goals, career goals, and the aims of other forms of planned action. Objectives can be categorized: Strategic/primary objectives- The major goals.Secondary objectives- Related but less important goals. Tactical objectives- Aims for achievement in local operational activities. Staged objectives- A progressive series of goals and achievements. |
Examples of Objectives:
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The strategic objective is to increase our market share by 25% this year. The secondary objective is to improve profit margins by 15%. The tactical objectives are to establish new distribution outlets in 12 states. Staged objectives are based on distribution creating bigger market share. https://en.wikipedia.org/wiki/Objective https://www.personal.psu.edu/staff/b/x/bxb11/Objectives/ |
