Example of Niche Marketing

This is a large, rapidly expanding area of marketing online and in broad consumer industries. Niche marketing is targeted marketing, working exclusively on specific market segments. The identified market is the primary business form of niche marketing. In a big industry like cosmetics, a typical niche would be teen skin care, as one of the logical sub-groups of the industry. Some niche markets are actually big markets, particularly in consumer mass markets. Many niche marketing jobs are affiliate franchises working on commission from the vendor.