A niche market is a market segment specific to a particular product or service. A typical niche market is a specialist service or product which appeals to a particular group or demographic. Niche markets are effectively treated as separate markets, although many are subsets of bigger markets within sectors.
Examples of Niche Market:
|Hobbyists- A true niche market, with specialized marketing requirements and products.|
Sports- A big market, divided into niches by types of sport and regional locations.
Gamers- One of the biggest online niche markets, MMORPGs like World of Warcraft are also like subcultures with very strong brand identities and customs.