A niche market is a market segment specific to a particular product or service. A typical niche market is a specialist service or product which appeals to a particular group or demographic. Niche markets are effectively treated as separate markets, although many are subsets of bigger markets within sectors. |
Examples of Niche Market:
| Hobbyists- A true niche market, with specialized marketing requirements and products. Sports- A big market, divided into niches by types of sport and regional locations. Gamers- One of the biggest online niche markets, MMORPGs like World of Warcraft are also like subcultures with very strong brand identities and customs. https://en.wikipedia.org/wiki/Niche_market |
