A marketing plan is a formal systematic process of developing the marketing strategy and methods for a product. This process includes:
The object of the plan is to provide a comprehensive methodology for profitable product sales across a market. This is in effect a business plan for a product. Major products are marketed by this method to reduce risk and to provide a thorough analysis of market issues before commitment to an expensive production process. |
Examples of Marketing Plan:
https://en.wikipedia.org/wiki/Marketing_plan |