Literal translation: A sound of bells Advertising: A musical advertisement. This is often a derogatory term in reference to popular or supposedly commercial music. Jingles are used to promote catch lines or 'hooks' for advertising purposes. A lot of trademark jingles have gone into common usage, like 'Things go better with...' They're used as memory triggers for products, and the musical element is generally a form of popular rhythm. Ironically some commercials are pop hits, despite their advertising content. Their other obvious content effect is the 'irritant' effect, an intrusive reflex effect. |
Examples of Jingle:
Apple iPOD commercials Coca Cola ads Advertising campaign slogans set to music https://en.wikipedia.org/wiki/Jingle |