Negative reinforcement is the opposite of positive reinforcement and encouragement. Despite the obvious connotations of ultra-negativity, it's used to reinforce the message that something should not be done, and add additional information to corroborate that message. The expression isn't commonly used, but applies as a principle. The idea is to avoid repetition of a negative result or experience. In many cases it also refers to removal of a stimulus, to prevent repetition.
Examples of Negative Reinforcement:
I have to agree; we should stop the telemarketing. I think continuing with that campaign is like practicing suicide.|
If we take away the bicycle, we won't have to worry about you getting run over, will we?