Scenario: You are tasked with spreading a creative message about your company's product that will make it stand out in a sea of similar products. How do you go about creating this creative message? Explain in detail.
In your own words, explain how you would read a large book or manual with the only intention being to pick out one key piece of information. How would you approach this task? Be specific.
In your own words, explain some of the best practices when it comes to establishing and maintaining a business resource directory. Be detailed in your answer.
In your own words, discuss a friend or family member that has been a guests on the media – either web, television, or radio. For what purpose was this for?
According to your own understanding, explain the child modeling laws as it pertains to Japan, India, and The United States. How does these laws affect your business? Be specific.
In your own opinion, how could a professional marketing executive be completely sure that his marketing plan is truly reaching his intended target audience.
Scenario: You wish to go into the advertising field, but you currently work in the technology field. How are the challenges of this new position going to be different from the challenges of your current position? Be detailed, and provide at least three examples.
Scenario: At work, you are asked to create a presentation highlighting the future of the multimedia entertainment industry in Japan. How would you go about this? What are some of the highlights?
In your own words, explain the child labor laws applicable to selecting child actors for performances in Hollywood films in The United States. Be specific.
In your own words, explain how a 20-year old in today's world might receive news as opposed to a 20-year old fifty years ago. Have the methods of delivery changed? How?
In your own opinions, discuss some of the standards that exist when it comes to advertising sales prices. Explain how these standards work. Be detailed.
Scenario: You are a team leader in your job and are tasked with motivating employees to do better. What are the things you could do to make this happen? Are there programs you can start at your job, are there books that you can read?
Scenario: You are working as a professional in a company, and want to begin implementing some financial accounting standards for your organization. How would you go about this? Be detailed.
In your own words, explain if there has ever been a time when you tried an innovative approach to problem-solving, and the results were less than desirable. How did you deal with this situation? Be specific.
Scenario: In your office, your boss suggests trying motivational signage and banners to inspire employees. In your opinion, would this be a good idea? Why or why not?
In your own words, discuss your personal news-gathering habits. Do you check news web sites, watch television news programs, or read newspapers? If so, which ones?
Scenario: You have a new product, and you need to decide if print media, television, or internet is the best advertising medium for your product. How do you decide this? Be detailed.
In your own words, compare and contrast the differences and similarities between print advertising, television advertising, and internet advertising. Be detailed.
Scenario: You are working as an advertising executive and have a limited amount of money to spend. You can either spend the money during one large commercial airing during the Super Bowl, or you can spend the money on several commercial airings during non-prime time television. Which is smarter? Why?
Scenario: You are working in an advertising office and you realize that while an ad you designed is perfect for your target audience, it has a high probability of offending a sizable group of people not in your target audience. Should you still run the ad? Why or why not?
