Mission Statement of Barclays

" Winning together - achieving collective and individual success;Best people - developing talented colleagues to reach their full potential, to ensure Barclays retains a leading position in the global financial services industry;Customer and client focus - understanding customers and serving them brilliantly; Pioneering - driving new ideas, adding diverse skills and improving operational excellence;Trusted - acting with the highest integrity to retain the trust of customers, external stakeholders and colleagues. "