Example of Direct Marketing Analysis

Direct Marketing Analysis Template

Promotion Name	_______________________________________________________________
Date	_______________________
Details/Description	____________________________________________________________________________
	____________________________________________________________________________
	____________________________________________________________________________
	____________________________________________________________________________
	____________________________________________________________________________
Prepared by	______________________________________

Gross Margin Per Unit Sold			Direct Mailing Costs Per Unit
Selling Cost			Flyers/Advertisements
Handling Charge			Letters
Total Selling Price per Unit			Envelopes
			Publication Inserts
Merchandise Costs			Order Forms
Shipping Fees			Advertising List Rentals
Order Processing Fees			Addressing & Assembly
Return Costs			Postage Costs
Debts			Other
Other
Total Cost per Unit
Gross Margin Per Unit			Direct Mail Costs Per Unit

Net Profit and Breakeven
Total Units Mailed
Response Rate (%)
Total Units Sold
Gross Margin
Total Mailing Costs
Fixed Costs:
Artistic Consultation Fees
Other Fees
Total Fixed Costs
Total Net Profit
Break Even for Unit Sales
Break Even for Unit Mailing

Notes on Direct Marketing Analysis Example

Fill in the information in each field. The sections in blue will be calculated automatically.

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