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Example of Direct Marketing Analysis

Direct Marketing Analysis Template

Promotion Name _______________________________________________________________
Date _______________________
Details/Description ____________________________________________________________________________
Prepared by ______________________________________

Gross Margin Per Unit Sold   Direct Mailing Costs Per Unit
Selling Cost   Flyers/Advertisements  
Handling Charge   Letters  
Total Selling Price per Unit   Envelopes  
  Publication Inserts  
Merchandise Costs   Order Forms  
Shipping Fees   Advertising List Rentals  
Order Processing Fees   Addressing & Assembly  
Return Costs   Postage Costs  
Debts   Other  
Total Cost per Unit    
Gross Margin Per Unit    Direct Mail Costs Per Unit  

Net Profit and Breakeven
Total Units Mailed  
Response Rate (%)  
Total Units Sold  
Gross Margin  
Total Mailing Costs  
Fixed Costs:
Artistic Consultation Fees  
Other Fees  
Total Fixed Costs  
Total Net Profit  
Break Even for Unit Sales  
Break Even for Unit Mailing  

Notes on Direct Marketing Analysis Example

Fill in the information in each field. The sections in blue will be calculated automatically.

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Download Example Direct Marketing Analysis Excel Template