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Example of Balanced Scorecard

Sample Basic Balanced Scorecard Template

StrategicInitiative(s) Perspective Success Factors Strategic Objectives Indicators Target
Finacial Sustain the business Generate enough revenue for an investment Increase Net income/total revenues 10% increase Cost reductions (especially personnel costs)
Customer Competitive Price/Customer service quality Maintain and increase competitive standing Offer competive rate for similar services  Lowest prices Market Research
Maintain high customer demand Strive for and maintain high levles of service Growth of customer base Increase in customer growth Potential new customers
Satisfaction of new product Create new services/products to offer Increase the number of new products and services 10% growth Promotion specialization
Customer Satisfcation Improve customer service levels Survey customers Increase in customers survey and postive comments Survey

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Download Example Balanced Scorecard Excel Template