Example of Balanced Scorecard

Sample Basic Balanced Scorecard Template

StrategicInitiative(s)	Perspective	Success Factors	Strategic Objectives	Indicators	Target
Finacial	Sustain the business	Generate enough revenue for an investment	Increase Net income/total revenues	10% increase	Cost reductions (especially personnel costs)

Customer	Competitive Price/Customer service quality	Maintain and increase competitive standing	Offer competive rate for similar services	Lowest prices	Market Research
	Maintain high customer demand	Strive for and maintain high levles of service	Growth of customer base	Increase in customer growth	Potential new customers
	Satisfaction of new product	Create new services/products to offer	Increase the number of new products and services	10% growth	Promotion specialization
	Customer Satisfcation	Improve customer service levels	Survey customers	Increase in customers survey and postive comments	Survey

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Download Excel Version of Balanced Scorecard Example

Download Example Balanced Scorecard Excel Template