Sample Basic Balanced Scorecard Template |
StrategicInitiative(s) | Perspective | Success Factors | Strategic Objectives | Indicators | Target |
Finacial | Sustain the business | Generate enough revenue for an investment | Increase Net income/total revenues | 10% increase | Cost reductions (especially personnel costs) |
Customer | Competitive Price/Customer service quality | Maintain and increase competitive standing | Offer competive rate for similar services | Lowest prices | Market Research |
Maintain high customer demand | Strive for and maintain high levles of service | Growth of customer base | Increase in customer growth | Potential new customers | |
Satisfaction of new product | Create new services/products to offer | Increase the number of new products and services | 10% growth | Promotion specialization | |
Customer Satisfcation | Improve customer service levels | Survey customers | Increase in customers survey and postive comments | Survey | |
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