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Examples :: Vision Statements :: Examples of Vision Statements

Examples of Vision Statements

A vision statement is an idea or concept that explains a person or company's target goals or desired future of the company, that inspire both the customers and employees to work towards that future goal. Vision statements describe the future goals of a company or individual in a few short powerful sentences or key points. Not to be confused with a mission statement (they serve complementary purposes, but are not the same), vision statements do not describe how to accomplish your future goals, but only serve as a reminder of what those goals are.

Vision statement examples can also provide insight on how to write your own vision statement by reading vision statement examples of companies, corporations, personal vision statements, etc and noting the differences in each.

Some Vision Statement Guidelines

Vision statements are often as unique as the companies they are written for, but there are a few guidelines to follow. These are:

  • Vision statements are typically written for future goals, usually five to ten years in the future, and sometimes even longer periods.
  • Vision statements focus on a specific desired result.
  • Vision statements are simple, easy to understand and follow.

Vision Statement Ideas

Writing a vision statement requires planning and thought from all of the people involved in determining the company's future goals and dreams. Having a common goal and understanding what all the company leaders want for the company will help in writing a vision statement that directly represents the company. Vision statements help to define the purpose of a company by stating the values that a company hopes to achieve. This vision statement should be a clear explanation of what is expected from employees and inspire them to give their best efforts for the company. This vision statement, shared with customers, should assure them that this is the best company for them to work with.

Your vision statement should be about what you hope your company will become, these words need to be something that all members of your company, from the president of the company to the customers it serves cause feel proud to be a part of. This vision statement should encompass and stretch beyond a company's current capabilities and shape the direction of that company's future.

Example of a mission statement

Mission statements, not to be confused with a vision statement, define what a company's purpose is and its primary objectives - not future goals. Mission statements are meant for the internal heart of the company and are targeted at the leaders of the company. Vision statements, also define the purpose of a company, but focus more on the values of the company and its future promises.

Sample Vision Statements

Vision statements can vary in length, while some can be many paragraphs or even pages long, most vision statements are typically short, only a few sentences. Reading the example vision statements provided or researching additional vision statements can help you on the path to writing your own vision statement for your company.

Some example vision statements:

Microsoft Corporation:

'Create experiences that combine the magic of software with the power of Internet services across a world of devices.'



'Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.'


Proctor & Gamble

'Be, and be recognized as, the best consumer products and services company in the world.'


And finally an example of a longer vision statement:

Coca Cola:

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth

  • People: Be a great place to work where people are inspired to be the best they can be.
  • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
  • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
  • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
  • Productivity: Be a highly effective, lean and fast-moving organization.

Call Center

'Our goal is to provide exceptional, fast and reliable service.'


Chapman Holmes Catering

'It is the Chapman Holmes vision to provides each and every one of our clients with an excellent service based on a friendly but professional approach. We are devoted to giving personal attention to every detail of our clients' requirements, no matter how small. We draw on our flexibility and vast experience to guarantee the success of every event we undertake. We are committed to high standards in both the quality of our food and the quality of our service.'


ABC Company Helpdesk Vision Statement
  • To be our customer's advocate and single point of contact for all IT support issues in the face of rapidly changing technology.
  • To strive for continuous improvement by measuring our performance against our customers' expectations and industry standards.
  • To empower and educate our customers with self-service tools and solutions.
  • To achieve world-class status by establishing an 80% or higher First Call Resolution Rate and a 5% or less Abandonment Rate.

University of Bradford Helpdesk Vision Statement

'To be seen as delivering professional, economic, cutting edge solutions with an enthusiastic, pro-active customer focused approach.'

Knowledge Management

Youth Group

FCC Youth Ministry Vision Statement

'We're working together bringing youth to God by showing them Christ!'

Blessed Sacrament Parish

'The vision of the Blessed Sacrament Youth Ministry is to let the young people of our community know that they matter, and to provide them with a space where they are welcomed, heard, and accepted into a spiritual family that will not judge them.'