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Examples :: Mission Statements :: Examples of Corporate Mission Statement

Example of Corporate Mission Statement

In order to write an effective vision corporate vision statement, it is often best to read a selection of examples from successful companies. A corporate vision statement should provide insight into the goals of these companies. A corporate vision statement is usually very short in length, typically only three or four sentences that provide a clear concise message of the company's purpose and what they hope to aspire to provide.

How long is a typical Corporate Vision Statement

A good vision statement is generally a short paragraph or sentence, usually only two to four sentences in length. This vision statement often describes a company's present and future goals and will be revised every few years to reflect the changing goals of the company.

How to get started

There are no standard methods of writing a vision statement, but it can help to research and read vision statements of other companies. A vision statement should be clear, easy to understand and accurately represent your company and the services offered. Some company vision statements:

Target -Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise.'

Limited Brands - ' Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders.'

Walt Disney - 'The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.'

Kroger - 'Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services.'

Generate a list of your company's goals and future prospects or ideas. Write down ideas such as:

  • The products your company offers; the pricing, quality and selection.
  • What services your company offers your customers and the quality of those services.
  • Technology - the level of technology and what technology your company uses.
  • The people involved in your business such as:
    • Suppliers
    • Customers
    • Employees
    • Community
    • Competitors, including your perceived and actual position in the marketplace.
  • Your company's values and beliefs or philosophy.
  • Specific future goals or objectives.
  • Select the most important points from the list and use those to generate your Corporate Vision Statement.

    A sample Vision Statement:

    Our vision is to be the world's leading company focused on the customer; and become a place where people can find the products and services they are searching for. Our goal is to provide customer satisfaction, innovative technology, and exceptional standards in everything we offer.