Vision Statement of Whirlpool
" Every Home... Everywhere... with Pride, Passion and Performance.Our vision reinforces that every home is our domain, every customer and customer activity our opportunity. This vision fuels the passion that we have for our customers, pushing us to provide innovative solutions to uniquely meet their needs. Pride... in our work and each other. Passion... for creating unmatched customer loyalty for our brands.Performance... that excites and rewards global investors with superior returns. We bring this vision to life through the power of our unique global enterprise and.our outstanding people... working together... everywhere. "