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The basic Guttman Scale is a survey methodology based on a 'binary' result, meaning a series of Yes or No answers to questions. This is a very straightforward survey methodology, and can be very effective if questions are fairly created, rather than used as leading questions. The Guttman Scale also includes a binary approach to child achievement tests, establishing a standard of pass. |

Examples of Gutmann Scale:

Basic question with binary value: Do you like cheese, yes or no?Question weighting: The weighting of binary questions is a highly debated area of survey analysis. For example: Do you favor the death penalty?, yes or no? as opposed to Do you favor the death penalty for mass murderers?, yes or no?, which are actually very differently weighted questions.http://en.wikipedia.org/wiki/Guttman_scale http://www.utdallas.edu/~herve/abdi-GuttmanScaling2010-pretty.pdf http://www.uic.edu/classes/socw/socw560/SCALING/sld009.htm |