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Example of Gutmann Scale

The basic Guttman Scale is a survey methodology based on a 'binary' result, meaning a series of Yes or No answers to questions. This is a very straightforward survey methodology, and can be very effective if questions are fairly created, rather than used as leading questions. The Guttman Scale also includes a binary approach to child achievement tests, establishing a standard of pass.

Examples of Gutmann Scale:

Basic question with binary value: Do you like cheese, yes or no?
Question weighting: The weighting of binary questions is a highly debated area of survey analysis. For example: Do you favor the death penalty?, yes or no? as opposed to Do you favor the death penalty for mass murderers?, yes or no?, which are actually very differently weighted questions.
http://en.wikipedia.org/wiki/Guttman_scale
http://www.utdallas.edu/~herve/abdi-GuttmanScaling2010-pretty.pdf
http://www.uic.edu/classes/socw/socw560/SCALING/sld009.htm