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Example of Negative Reinforcement

Negative reinforcement is the opposite of positive reinforcement and encouragement. Despite the obvious connotations of ultra-negativity, it's used to reinforce the message that something should not be done, and add additional information to corroborate that message. The expression isn't commonly used, but applies as a principle. The idea is to avoid repetition of a negative result or experience. In many cases it also refers to removal of a stimulus, to prevent repetition.

Examples of Negative Reinforcement:

I have to agree; we should stop the telemarketing. I think continuing with that campaign is like practicing suicide.
If we take away the bicycle, we won't have to worry about you getting run over, will we?
http://wik.ed.uiuc.edu/index.php/Negative_reinforcement
http://en.wikipedia.org/wiki/Reinforcement