New products create their own problems. There is a learning curve for everyone involved when a new product goes on the market. The possible problems are everything from how to use the new product to warranties and servicing, to support and safety issues.
When marketing a new product to your customers, you need to give them as much information as possible, as clearly as possible.
Your information must be effective.
Most of the problems are trade issues covered by law.
The simple way to handle product issues is to use a combination of materials for information. If you've seen how most software is marketed, you'll have noticed that the sales materials always contain references to built in information and online support.
Always advise your clients in advance of any new issues in relation to a new product. Anything which involves new information needs to be notified so the client can study up on it and ask questions if required.
The example below is of a wholesaler advising his retailers of a new massage chair coming on sale the following month.
Product information- New Massage Chair Oak Model 3600
We're pleased to inform our clients of a new massage chair from the Oak range coming on sale July 1, 2010. This product has proven very popular overseas, and has achieved significant sales.
Specifications for the new chair are contained in the manufacturer's manual attached to this letter.
Software and staff training:
The chair is programmable, using an arm rest console. It's advisable for your sales staff to have some prior exposure to the chair's features, prior to sales.
Note: We have a resident expert, Tom Sawyer, who is available for staff training purposes.
If you'd like further information about this product, please contact our Tom Sawyer of our sales staff on (direct number).