These forms are important to your business, either online or elsewhere.
The idea is to get useful information regarding customer opinions. For people providing high value services or products, this is particularly important.
There are two generic types of survey form: General, and user specific. The general form is often a simple yes/no series of questions which tries to get an ongoing supply of information from passing customers. The user specific form is usually more complex, from an existing customer, regarding a range of topics.
Feedback is extremely valuable.
It's a direct link to your clients.
Considerations for survey forms
You have to make sure you're asking what you need to know in a way it will be usefully answered. Some people aren't very forthcoming with their opinions, and you need to target your subjects.
You must provide space for comments, not just tick boxes. These comments are an opportunity for clients to say what they think, and at least some will.
The example below is for a wholesaler, asking his retailers about the service they're receiving. As you can see, this survey form is all relevant business. The wholesaler is conducting a review of his business operations, and wants specific information. This is a personalized form to existing clients.
RIGHT WAY WHOLESALERS BUSINESS SURVEY
We're doing a review of our business operations, and we'd like some feedback from our customers. This survey targets our basic sales and delivery to you, and we want to know what you think.
|Do you get good pre purchase product information regarding stock?||Yes||No|
|Are your questions regarding availability of stock answered usefully?||Yes||No|
ORDERS AND ORDERING
|Have you experienced any problems ordering from us?(If Yes, use Comments section below to describe.)||Yes||No|
|Condition of goods received is good and properly packed?||Yes||No|
|Have you ever received defective goods?||Yes||No|
|If Yes, were these goods properly replaced?||Yes||No|
DELIVERIES AND DELIVERY TIMES
|Deliveries are received on time||Yes||No|
|Deliveries are sent to correct locations||Yes||No|
|Delivery services are flexible and quick||Yes||No|
|Staff service is good and helpful||Yes||No|
|Staff are effective communicators for you needs||Yes||No|
|Staff are efficient and quick to respond||Yes||No|
|Discount rates are good||Yes||No|
|Discount rates could be better||Yes||No|
|Discounts should be better for larger orders||Yes||No|
|Pre paid ordering should receive a better discount||Yes||No|
Thank you for your time and your comments. We're trying to provide top quality service, and all feedback is very much appreciated.