The cleaning business is highly competitive. Every cleaning contract is a result of a battle with competitors.
As a cleaning contractor, your promotional materials need to be not only targeted, but be aimed at good cashflow customers.
This is where the business promotional letter is invaluable. You can send it to selected business targets, and tailor your message to the client.
You can also use your skills and experience to guide the client with your letter. As you know, cleaning jobs are often quite different. Cleaning an industrial property is a totally different proposition to cleaning an office or a shopping mall.
That matters, because there are laws about cleaning industrial properties, commercial properties, public areas, disposal of wastes, etc. You can make a very good impression on a potential client just by showing you know your job.
The example below is a promo letter targeting a large shopping mall. The client's major concern (and legal obligation) is ensuring disposal of waste in accordance with local government regulations.
The cleaner has contacted the shopping mall administration, and checked out how to send his promotional letter to the manager of the mall. He already has a cleaning contractor, and the letter is trying to get that contract through a combination of sales and advertising methods.
Business letterheadMr A Pickup
Dear Mr. Pickup
Anywhere Contract Cleaning Services
I refer to my recent conversation with your helpful staff, who advised me I should contact you directly regarding our contract cleaning business offers.
We're a large local firm, specializing in cleaning commercial premises and regulation compliant waste removal. We're naturally interested in Anywhere Shopping Mall as a big potential local client, and we'd like to take this opportunity to provide you with a list of our services and commercial contract rates and charges.
I think you'll find our fees are extremely competitive with other cleaning contractors. We pride ourselves on doing good business, as well as doing a good job on our contracts.
Attached is a file containing our basic contract for your information.
Please note that this contract is only a baseline contract, and can be easily modified to meet any requirements of our clients.
Please contact me on the above phone number or email should you require any further information.
Thank you for your consideration,