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The alternative to the promotional letter is the simple information sheet. It's extremely straightforward, and can be produced in house, saving a lot of time and money. You can use your letterhead if you like, but remember your stationery costs you money. Photocopies are a bit cheaper, you're only paying for ink.
You can promote quite literally anything with an info sheet. The format allows for graphics, fonts, and designing your own text. This flexibility of design and production is particularly useful for shops and other businesses where the need to promote particular goods or services is always changing.
Note: Be careful of using any copyright materials on your info sheet.
Use of copyright materials for commercial purposes is contrary to the normal license for their use.
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Business Letters 
