Information sheets are a form of advertising.
Advertising laws and consumer laws do apply to commercial information sheets.
The alternative to the promotional letter is the simple information sheet. It's extremely straightforward, and can be produced in house, saving a lot of time and money. You can use your letterhead if you like, but remember your stationery costs you money. Photocopies are a bit cheaper, you're only paying for ink.
You can promote quite literally anything with an info sheet. The format allows for graphics, fonts, and designing your own text. This flexibility of design and production is particularly useful for shops and other businesses where the need to promote particular goods or services is always changing.
Note: Be careful of using any copyright materials on your info sheet.
Use of copyright materials for commercial purposes is contrary to the normal license for their use.
Below is a basic info sheet layout. Note the large header with the contact details and use of color, which is a simple way of attracting attention to your materials. Usually this sort of info sheet would come with some graphics for each item. As you can see the layout is extremely simple, and easy to work with for the business owner.DORA'S FLORA Shop 16 Level 1, Anywhere Shopping Mall
AGENT FOR WORLDWIDE FLORISTS
|Gladioli||$5||Peace Lily setting||$6|
|Red Roses||$6||Wild flower setting||$20|
|Rose Mix||$7||Cottage setting||$10|
|Beauty Baskets||$12||Showpiece Roses||$50|
|Orchid bouquets||$10||Showpiece Mixed||$50|
|Flowers and ferns||$12||Showpiece Beauty||$100|