A SWOT report is a business analysis tool which is commonly used by business researchers to define the Strengths Weaknesses Opportunities and Threats related to a business. It may also be used to define the characteristics of a business competitor, or for investment purposes to identify risks and upside potential.
Examples of Swot Report:
Subject company: ABCD Inc.Strengths: Strong retail business, good cashflow, experienced salespeople
Weaknesses: Lack of new products, unimaginative marketing, low grade advertising
Opportunities: Business can easily upgrade to address weaknesses and improve market share
Threats: Failure to upgrade has reduced market share, and may continue to do so.