A slogan is a catchphrase, used as a memory aid, and sometimes as a motivational tool. Common in advertising to establish a product profile, slogans are usually based on simple phrases or statements. Slogans are frequently used in rhetoric and propaganda to add emphasis or status to a political position or statement. Slogans can be generic or non-specific in meaning, merely statements using the name of a product or person to get attention.
Examples of Slogan:
|The Pepsi Generation: Commercial slogan|
Things go better with Coke: Commercial slogan
Smart food: Generic slogan
I like Ike: Eisenhower political campaign slogan
Yes we can: Obama political campaign slogan