A pitch letter is used by publicists and PR agents to give information to media outlets. The letter is targeted to the media most likely to be interested in the subject matter. Usually the pitch letter is directed to media covering a specific demographic or industry. The modern version of a pitch letter is more likely to be a tweet or another form of electronic message, just giving the basic outline of the subject. Pitch letters are personalized to specific recipients.
Examples of Pitch Letters:
|PR letter regarding celebrity appearance.|
Publicist's letter about corporate business or event.
Literary agent's sales pitch to publisher.