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Example of Objectives

Objectives are the aims of a course of action. The common usage was originally military, referring to operational aims. That usage translated easily into the corporate sphere, and is now a common term for business goals, career goals, and the aims of other forms of planned action.

Objectives can be categorized:

Strategic/primary objectives- The major goals.
Secondary objectives- Related but less important goals.
Tactical objectives- Aims for achievement in local operational activities.
Staged objectives- A progressive series of goals and achievements.

Examples of Objectives:

The strategic objective is to increase our market share by 25% this year.
The secondary objective is to improve profit margins by 15%.
The tactical objectives are to establish new distribution outlets in 12 states.
Staged objectives are based on distribution creating bigger market share.

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