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Example of Niche Market

A niche market is a market segment specific to a particular product or service. A typical niche market is a specialist service or product which appeals to a particular group or demographic. Niche markets are effectively treated as separate markets, although many are subsets of bigger markets within sectors.

Examples of Niche Market:

Hobbyists- A true niche market, with specialized marketing requirements and products.
Sports- A big market, divided into niches by types of sport and regional locations.
Gamers- One of the biggest online niche markets, MMORPGs like World of Warcraft are also like subcultures with very strong brand identities and customs.
http://en.wikipedia.org/wiki/Niche_market