Literal translation: A sound of bells
Advertising: A musical advertisement. This is often a derogatory term in reference to popular or supposedly commercial music.
Jingles are used to promote catch lines or 'hooks' for advertising purposes. A lot of trademark jingles have gone into common usage, like 'Things go better with...' They're used as memory triggers for products, and the musical element is generally a form of popular rhythm. Ironically some commercials are pop hits, despite their advertising content. Their other obvious content effect is the 'irritant' effect, an intrusive reflex effect.