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Example of Jingle

Literal translation: A sound of bells Advertising: A musical advertisement. This is often a derogatory term in reference to popular or supposedly commercial music.

Jingles are used to promote catch lines or 'hooks' for advertising purposes. A lot of trademark jingles have gone into common usage, like 'Things go better with...' They're used as memory triggers for products, and the musical element is generally a form of popular rhythm. Ironically some commercials are pop hits, despite their advertising content. Their other obvious content effect is the 'irritant' effect, an intrusive reflex effect.

Examples of Jingle:

Apple iPOD commercials
Coca Cola ads
Advertising campaign slogans set to music
http://en.wikipedia.org/wiki/Jingle
         


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